Working with the single-minded objective to provide complete digital experience to subscribers, DEN has launched an interactive music application, enabling subscribers to exercise choice. Music lovers are given the feature to choose from a wide range of ten genres - New Hindi Movie Hits, Old Classics, and Latest English to Old English Classics. To make the experience complete, regional content is added to assure local flavour for the subscriber. Further more, details on each song, singer name, album and music director are also provided.

The launch of this service reiterates DEN's promise to deliver wholesome entertainment which is not limited to channels alone, but to offer a suite of innovative and engaging interactive services. With the introduction of 24X7 music service, Digitelly subscribers experience "real time interactivity" which by far no player like DTH or any Cable Service Provider has offered.

Future applications would focus on providing consumers information based services, self improvement and creating communities.