DEN serves approximately 10 million subscribers, providing services in Delhi, and selected cities of Uttar Pradesh, Rajasthan, Haryana, Gujarat, Maharashtra, Karnataka and Kerala. The aggressive ramp-up has been achieved through a process of consolidation of the on-ground cable TV distribution industry. DEN's business strategy was to co-opt the cable operators as a stakeholder in the business through acquiring, aggregating and expanding the businesses of existing operators including multi-system operators. This organic growth and acquisitions has enabled DEN to distribute cable television services in approximately 77 cities in India . DEN aims to further consolidate its position and expand cable distribution services to other major Indian cities.
