The name “DEN” evokes all that is positive in business and in life. It exemplifies integrity, quality, performance, perfection and above all character. Seeking to serve partners and consumers to gain trust, goodwill and loyalty, the DEN initiative was born with a dream to redefine the entertainment scenario in India.
The bright & intense red colour of the logo signifies a high level of vigour and passion that is part of the work culture at DEN. The colour is also representative of the relentless and unwavering determination of the DEN team, that is charged with energy and creativity to make DEN the leading integrated cable distribution company in India.
The logo has also been styled in the form of ‘connectors’ in order to represent the ever-expanding DEN network that offers diversified entertainment service across India and strategic partnerships with leading content and hardware providers across the globe.
The digital brand, Digitelly, connotes and communicates revolution for cable television users in terms of viewing technology, wholesome entertainment, interactive services and dedicated consumer experience. Digitelly conveys the product offering in a simple, exultant and exonerate fashion.
The visual identity of Digitelly comprises of an animated character which is young, active and spirited. A character was chosen as against a motive to represent the element of life, which defines DEN’s passion towards the digital cable television industry.
The three attributes of the brand are:
The hands represent that we are visionaries who want the leadership position.
The shoes represent that we will continue to work for the consumer and achieve excellence in customer service.
Usage of the colour ‘blue’ gives it a warm and friendly appearance, which is easily understood and accepted by consumers, across age groups.
