In a new initiative, designed to offer viewers an exciting opportunity to interact with each other and share their views, We have launched a micro blogging service blog.telly on our digital cable tv platform, Digitelly. This service enables digital subscribers to share their view points on interesting topics which are capturing the nation's mind space. Subscribers can blog and comment on TV through SMS or on the Digitelly website.

It offers various discussion forums revolving around current affairs, socio-economic issues, movies, sports and TV gossip. The initial categories segmented are News View, Movie Masala, GupShup and Sports Mania. Best comments from bloggers would also be selected under the category "Blogs of the Day".